Studio Digital

Advertisers start by choosing their advertising objective, such as brand awareness, website traffic, lead generation, or conversions.

Advertisers define the audience they want to reach based on demographics, interests, behaviors, and other criteria.

Advertisers can use compelling images or videos to grab the audience's attention.

Text: A concise and engaging ad copy is crafted to convey the message effectively.

Call-to-Action (CTA): A CTA button encourages users to take a specific action, like "Shop Now" or "Learn More."

Ads can be displayed on Facebook and Instagram feeds, stories, in-stream videos, and other ad placements within the platforms.

Advertisers set a budget for their ad campaigns, specifying how much they are willing to spend daily or over the campaign's lifetime.

They also choose the schedule for when the ads will be displayed.

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google.

It allows advertisers to display their ads on Google's search engine results pages websites within the Google Display Network, YouTube, and various other partner websites.

Here's a simplified overview of how Google Ads works:

Google Ads is based on a bidding system, where you, as the advertiser, select a maximum bid amount you’re willing to pay for a click on your ad.

Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search display, video, shopping, app,smart, or performance max.

Search ads are text ads that are displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

Shopping campaigns appear on search results and the Google shopping tab.

App campaigns use information from your app to optimize ads across websites.

Smart campaigns have Google finding the best targeting to get you the most bang for your buck.

Performance Max is a new campaign type that lets advertisers access all Google Ads inventory from a single campaign.

TikTok ads provides you with an opportunity to reach a vast and engaged audience on the popular short-form video platform.

Here's an overview of how TikTok ads work:

TikTok offers various ad formats to suit different campaign goals:

In-Feed Ads:

These appear in users' For You feed as they
scroll through content.

Branded Hashtag Challenges:

Encourage users to create and
share content using a specific hashtag.

Branded Effects:

Customised special effects or filters associated with your brand.

Top View Ads:

Full-screen ads that appear when users open
the TikTok app.

Businesses create engaging and creative content for their ads. This can include short videos, catchy music, and compelling visuals to capture the attention of the TikTok audience.

By leveraging these features, you can create targeted and visually appealing TikTok ad campaigns to connect with the platform's diverse user base and drive your marketing objectives.

No intimidating contracts to bind you—our approach is straightforward, with all advertising services operating on a flexible one-month rolling basis.

If you are unsure on which package is the best option for you, book in your free 30 minute consultation call to help you decide.